Viessmann has sponsored many athletes and teams since 1993. This means we have been able to make it onto the stage of international competitions and into the hearts of consumers.
Athletes as brand ambassadors
Viessmann recognized the potential of sports sponsoring and the importance of athletes as brand ambassadors way back in the early 1990s. Commitment, willingness to accept responsibility, and teamwork are fundamental aspects of our corporate culture. We support athletes, officials, and associations. We see great value in promoting young talent.
What started as a partnership in luge and with individual top athletes, such as luge athlete Georg Hackl, now reaches far and wide. Viessmann is currently involved in many winter sports, including ski jumping, biathlon, cross-country skiing, and Nordic combined.
Do you love winter sports? Or do you exercise in your spare time? From functional shirts to Bluetooth headphones and upcycled bags, our online store Viessmann Selection offers top-quality fan and sports items in a Viessmann design.
Soccer goes beyond our roots, religion, and skin color to unite us. Diversity is a key driver of Viessmann’s corporate culture. Our regional partnership with FC Bayern Munich in China is a win-win situation for the team and our company.
Viessmann and winter sports just belong together. Our partnership spans five disciplines, from young talents and top athletes to the coaching and support staff. Find out more about our athletes, their successes and what is important to them here!