The passion for winter sports drives fans to attend an event and root for their heroes. It is this enthusiasm that inspires athletes to give their best. And it spurs Viessmann on to help up-and-coming athletes. Together, we ensure that this enthusiasm and passion for winter sports is passed down to the next generation.
On talented young athletes, competitive sports and much more
We care a great deal about the coming generations, and this also applies to our commitment to winter sports. Young athletes have to travel a long and difficult road to become professional athletes. This is why we provide support for the nationwide promotion of talented young athletes. Our support of the Viessmann Junior Team as part of our cooperation with the German Ski Association allows us to sponsor young athletes in biathlon, skijumping, cross country skiing and nordic combined. For example, our contributions are used to finance training camps to provide ideal training conditions for up-and-coming athletes.
We also take on responsibility for regional winter sports and the next generation of skiers. For example, we are a sponsor of the Willingen and Winterberg ski clubs. The geographical proximity to our company’s headquarters in Allendorf (Eder) and our regional ties make it very important to us to promote young talent here, too.
Another pillar of our commitment to young athletes is our support for the sports boarding schools in Willingen and Oberstdorf, where these students’ athletic talent is promoted and they can optimally combine formal in-school education and sports.
In addition to the promotion of the next generation and competitive athletes, our holistic approach also includes supporting athletes after their active career. For example, athletes who are part of the Viessmann team are given the opportunity to complete an apprenticeship or a dual course of study in the company following their professional career. Some athletes also maintain close ties with Viessmann beyond their active careers and represent the family business as brand ambassadors. Viessmann has forged decades of cooperation with outstanding athletes such as Sven Fischer, Tobias Angerer and Georg Hackl.
